Science & Tutorials

Science &
Tutorials

Understand the science behind Synthetic Users and learn how it works

March 28, 2024

What is RAG and why it’s important for Synthetic Research

Ahead of our RAG launch we explain Retrieval-Augmented Generation (RAG) and how it enhances Synthetic Users by providing increased realism, contextual depth, and adaptive learning, with profound implications for market research, user experience testing, training, education, and innovative product development.

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March 28, 2024

Synthetic Users system architecture (the simplified version).

Foundation models underpin Synthetic Users with advanced capabilities, enhanced by synthetic data and RAG layers for realism and business alignment, all within a collaborative multi-agent framework for richer interactions.

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March 5, 2024

Saturation score. How do we know how many interviews to run?

Determine your interview target for achieving topic saturation using our efficient approach, leveraging the historical wisdom of research pioneers. This method ensures deep insights with theoretical sampling at its core.

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March 1, 2024

Three research papers that helped us build ❤️ Synthetic Users

For the sceptics amongst us who need more tangible research in order to engage with this brave new world. Full disclosure: we are part of the sceptics.

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February 27, 2024

What to do when you feel your Synthetic Users are being too generalist

A 1, 2, 3 on what to do when you feel your interviews are too shallow.

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February 21, 2024

How Synthetic Users are gaining depth

Synthetic Users are evolving to address criticism about their generalist nature by incorporating representative data sets and personal narratives.

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February 19, 2024

Generating, Running and Sharing Synthetic Research. Really?

We explain the process of generating, running, and sharing synthetic research.

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February 19, 2024

Which interview type should I pick?

Learn about the different types of interview available to you and which one is most suited to the task at hand.

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February 20, 2024

How we compare interviews to ensure we improve our Synthetic Organic Parity

How do we know we are right? How do we know our Synthetic Users are as real as organic users? We compare.

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February 21, 2024

Synthetic Users: Merging Qualitative and Quantitative Research, in seconds.

At Synthetic users we are blurring the lines between qualitative and quantitative research. Here's how we are going about this transformative approach.

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