Journal

Follow the progress of our team of organic humans in a synthetic farm.

November 27, 2023

Synthetic Users: Merging Qualitative and Quantitative Research, in seconds.

At Synthetic users we are blurring the lines between qualitative and quantitative research. Here's how we are going about this transformative approach, and what it means for the future of user experience and market research but more importantly to the future of business.

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November 27, 2023

Synthetic Users — the summer of 2023 and the road ahead

A summary of what's been happening during the Summer at Synthetic Users HQ.

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November 27, 2023

The Art of the Vibes Engine

Large language models (LLMs) like GPT-4 serve as powerful "vibes engines," empathizing with diverse groups and generating contextually relevant content. Their applications span market research, customer support, user experience design, and mental health support, offering invaluable insights and personalized experiences. While not infallible sources of truth, LLMs enable creativity, personalization, and connection within the realm of human language.

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November 27, 2023

Products creating products

If products are creating products does that mean we will need to find meaning outside the job that has been taken over by products?

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November 27, 2023

Our first weeks with Synthetic Users

A summary of the first couple of weeks of being live with Synthetic Users.

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November 27, 2023

Synthetic Users — a start

... and we're live. We have a tone of features we want to develop (based on our intuition) but we want you to tell us what next.

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