Our organic team

Kwame Ferreira
Kwame Ferreira

CEO — If you really want to know Kwame, listen to a 10 minute Midnight Cuddles.
@fairphone @thevinylfactory @impossible @bondtouch
@nikabot @planetcentricfoundation

Hugo Alves
Hugo Alves

Lead Product Manager.
Follow Hugo on Twitter.
Past product manager at @unbabel @prolific @kinsuinsurance @impossible

Short story

We are a group of product creators. We set out to solve one of our biggest pain points: testing our products.

We started experimenting with AI as a way to synthetize users (so we could test with them). It worked. As we evolved our our experiments in AI it became clearer that we were getting a lot of value in the product discovery phase.

Other people found value in our solution.

How many of these product discovery initiatives can we successfully synthesise?

Interview users and explore problems ✅
Send out a survey and identify problem areas worth solving ✅
Get feedback on an early idea ✅
Create a lo-fi prototype and get feedback on an early idea (coming soon)
Design an experiment to test an assumption ✅
Run a brainstorming session with stakeholders   ✅
Research and analyze competitors with a SWOT diagram ✅
Conduct a usability test with a prototype to identify big issues (Coming soon)
Share research findings and insights. ✅

Why Synthetic Users?

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