Don’t fall into the: “It’s not real. It’s just programming.“ fallacy.

Why dismissing AI-generated feedback as "just programming" is a mistake. The value of synthetic research lies in the insights it generates — not in the origin of the participant.

It’s real. Reality is what we create relationships with. Everything else falls outside of our circle of care. The moment we start developing an emotional attachment with the product of a machine learning model, it stops mattering that it is a synthetic being as opposed to an organic one. What matters is the value we derive from the relationship. And the moment we start profiting from it is the moment where its origin stops mattering.

You can watch "The Creator" on Disney. It’s not Blade Runner (we’re not film critics) and may not be your cup of tea but it raises interesting questions re the synthetic organic divide.

‹ The transition to Continuous Insight and where we excel

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Book demo

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Book demo

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