21 Peer reviewed papers that support the Synthetic Users thesis
Here is a compilation of all the papers that help make a case for Synthetic Users.
How Synthetic Users is changing the research process.
Your time-to-insight is reduced. Which means you can start to have meaningful business conversations earlier.
This means 3 things:
1. Because of our high degree of parity you can trust that the topics and insights from your organic research (which you will run after your Synthetic Users) are not going to diverge meaningfully. Our Synthetic / Organic parity is very high. How we know? We measure it regularly.
2. You will know the best questions to ask organic users. If you run a research goal interview, Synthetic Users will come up with the best interview questions.
3. You will be able to adjust your organic recruitment criteria as well as recruit a lot less organic.
Your costs are cut by 70% (if you add up recruitment + participant fees + your research time).
We advocate for a 80 / 20 approach. (80% synthetic, 20% organic). In many ways it’s so much easier to start your study with Synthetic Users. We'll repeat:
After you run your Synthetic interviews you’ll be in a better position to focus on a particular theme in order to suss out deeper insight.