What to do when you feel your Synthetic Users are being too generalist

A 1, 2, 3 on what to do when you feel your interviews are too shallow.

1.

Easy. Press this button and probe deeper. We’ve given you the possibility to continue the conversation with your Synthetic Users, whenever you wish to — something not possible with organic users.

2.

The questions you ask are directly correlated to the answers you get. It’s the same with organic users.

Link to source

3.

Remember, Synthetic Users are not a full replacement to real users. Our parity is very high, (...and remember we're just at the beginning). They exist to accelerate your research process. You’ll get most of the insight you were going to get with organic users out of the way, so you may focus on the juicy bits. It will save you a lot of time and a lot of money.

We recommend this great read. Everything is obvious: once you know the answer.

Now get to work. Goodbye.