There is a faster and more accurate way to do research. Use Synthetic Users.

For years this was our traditional research journey.

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This is your new research journey. You now have two insight moments.

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• Your costs have been cut by 70% (if you add up recruitment + participant fees + your research time).

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• Time-to-first-insight decreased to minutes. Which means you can start to have meaningful business conversations earlier.

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• Trust. We deliver the industry’s best interviews. Our Synthetic / Organic parity is very high. How we know? We test it regularly.

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Change your process. Start your research with Synthetic Users.

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We advocate for a 80 / 20 approach. (80% synthetic, 20% organic). In many ways it’s so much easier to start your study with Synthetic Users:

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1. You get to understand how well your interview script is performing.
2. You are able to adjust your audience.
3. You internalise most of the findings you are going to get with organic interviews, which allows you to focus on deeper insight.

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After you run your Synthetic interviews you’ll be in a better position to focus on a particular theme in order to suss out deeper insight.

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