Iris, upgraded

There is one Iris now. It's the same assistant on every screen of your project, and it comes with you as you move: from the project page into the Audience Crafter, and from the Crafter into a study. Your conversation comes too, along with everything Iris has learned in it, so there's nothing to repeat and no second assistant to keep track of. When you want a clean slate, start a new conversation. Your earlier ones are under Archived in the conversation list.

Iris can also do everything you do in your research, and help you at every step of it. It sets up your studies and audiences, generates participants and runs the interviews. Once the results are in, it helps you make sense of them: ask it about the insights, look for patterns across interviews and across studies, dig into what participants said, and have it build your reports.

Bring the brief

Hand it your brief. It builds it for you.

Have a research brief, a study setup document or an audience definition? Give it to Iris and it builds it in the platform for you. Drop the file into the chat: PDFs, Word documents, slides, spreadsheets and text files all work.

Our example is a brief from Halden Moto, a made-up motorcycle maker. Six in ten first-time riders who test ride one of its bikes don't buy one, and it wants to know why.

“Here's the brief for our first-time rider research. Read it and set up a study that answers the main question on page 2.”

Iris in the chat panel, quoting the brief's main research question from page 2 — Iris picks out the main question on page 2, word for word: *what happens between the end of a test ride and the decision not to buy, and what would have changed that decision for a first-time rider*. It picks up the four secondary questions too, and the comparison of 18–24 with 25–35 year-olds.

None of the project's saved audiences fitted the brief, so Iris offered to build one and gave us an Open Audience Crafter button. From there it takes the whole flow, including splitting the audience into groups, which you used to do by hand. It set the criteria from the brief: aged 18 to 35, in the UK, a learner or recently passed licence, a test ride in the last six months, and no purchase since. Then it split the audience into the brief's two age groups.

The Audience Crafter with the criteria Iris set and the audience split into two age groups, with Iris on the right — The audience Iris built: the criteria at the top, and the two age groups below, with half the interviews each. Iris works on the right.

You can change anything yourself, and Iris picks up from your edits. When the audience looks right, say so:

“Looks right. Save it and create the study, with ten participants in each group.”

Iris asking for approval before saving the audience, with the name it will use — Iris asks before it saves, and shows the name it will use: “UK first-time riders: test rode, haven't bought (18-35)”.

Move around

It goes where you go.

You've already moved once: the Crafter opened with Iris beside it, in the same conversation. The same happens everywhere in your project.

With the audience saved, Iris created the study, “Why First-Time Riders Walk Away After the Test Ride”, with ten participants in each age group, and offered a button to go to it.

Iris confirming the audience is saved and the study created, with a button to go to the study — The audience saved, the study created, and a button that takes you there.

Click it and the conversation comes with you: the same thread and the same context, with a divider marking where you moved. You don't have to say which study you mean. Ask about “here” and Iris knows.

“What's still missing here before we can run it?”

The study page with the same Iris conversation, a Now on study divider, and Iris listing what is left before running — “Now on study” marks the move. Iris answers for this study: the audience is attached and the research goal is set, so all that's left is to generate the participants and run the interviews.

So ask it to. Anything that spends interviews is still your call, so Iris tells you what the run will cost and waits for your yes.

“Great. Generate the participants and run all 20 interviews in one go.”

Iris asking for confirmation before using 20 interviews to run the study — *“This will use 20 of your available interviews and may take several minutes. Should I proceed?”*

Finding your way works the same way. Ask Iris where something is, and it answers with a button that takes you there.

One Iris, one conversation, wherever you go in your project. Hand it your brief and take it from there.

Iris tutorial video thumbnail — See it all in under a minute and a half: watch the Iris tutorial.

Questions? Email us at support@syntheticusers.com.