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Introducing Iris

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Introducing Iris

Introducing Iris, Synthetic Users' research agent. A tutorial on how to work alongside Iris to define study parameters, run interviews, and get precisely structured insight reports.

Iris, the Synthetic Users research agent, in a project sidebar — with sessions, a running task list, and a conversational chat

Meet Iris, Synthetic Users' research agent.

Iris is part of every project. Think of it as a copilot for your research: it has access to all the tools it needs to plan studies, run them, and generate reports — so anything you'd normally click through, you can simply ask for.

The interface is conversational, and Iris behaves like a partner rather than a command line. Describe what you want to learn — say, "Understand 18-to-24-year-olds in Hackney and their preferences in non-alcoholic beers" — and Iris will ask the clarifying questions a good researcher would, propose the audience and research goal, and create the study the moment you say proceed.

And because real research rarely happens one thing at a time, Iris doesn't either:

  • Run multiple sessions at once. Each session is its own conversation with its own context — switch between them from the session menu at the top of the panel (1).

  • Run multiple tasks in parallel. Ask for several studies in one go and Iris queues them as tasks, working through them while you carry on the conversation (2).

  • Generate reports across studies. Iris can synthesize findings from multiple studies into a single report.

  • Drag and drop. Drop items straight into the conversation to use them for concept testing or RAG.

  • Get it out of the way. Minimise the panel whenever you want more space to work (3).

Questions? Book time with our team, or email us at support@syntheticusers.com.